Key Tender Details

Summary of Requirements

Scope of Work

The selected Social Media Agency will be responsible for managing and strengthening WDRA’s digital and public communication presence. The broad scope includes:

1. Publicity across WDRA’s social media handles, including YouTube, X.com, Facebook, Instagram, WhatsApp and any other platform required by WDRA.
2. Use of suitable hashtags, mentions and digital engagement strategies to increase visibility and reach.
3. Support to improve engagement rate, impressions, followers, reach and platform growth.
4. Creation and uploading of at least three posts / tweets / stories / reels daily across social media handles.
5. Creation and uploading of 7–10 creative JPEG posts per week, adaptable for website and other digital formats.
6. Creation and uploading of at least two GIFs and two PPT-based / whiteboard animation videos on YouTube, Facebook, X and other platforms.
7. Preparation of at least three blog articles per quarter, each of 300–500 words, with appropriate graphical content.
8. Weekly, monthly and quarterly analytics reporting for social media pages and posts.
9. Suggestions and strategies based on analytics to improve reach, engagement and follower growth.
10. Interlinking and cross-posting of content across social media platforms.
11. Preparation of content for press releases, news articles, promotional messages, features and articles in English and Hindi, and local languages if required.
12. Planning, compiling, editing and designing WDRA’s in-house journals, handouts, quarterly reports and annual reports.
13. Preparation of posters, pamphlets, hoardings, outreach campaign material, advertisement designs and PIB-related content formatting.
14. Coordination with PIB, DAVP/CBC, NFDC and other government organisations working in public relations, communication and digital promotion.
15. Ensuring compliance with the Indian IT Act, 2000 and Government Social Media Guidelines.
16. Execution of any additional tasks required by WDRA under the engagement.
17. Additional work beyond the agreed scope will be payable as per applicable CBC rate list for the relevant media format.

Required Manpower Deployment

The agency must deploy a minimum of four resources at WDRA’s office:

The Service Provider should also have at least 40% of the required manpower on its payroll for at least one year, with supporting documents to be uploaded for verification.

Pre-Qualification Criteria

Bidders should meet the following pre-qualification requirements:

1. Minimum 5 years of experience in undertaking social media campaigns for Central Government, State Government, PSU, Autonomous Bodies or Statutory Bodies.
2. Work orders, contracts and completion certificates must be submitted as proof of experience.
3. Proposed team members should have relevant qualifications and experience in social media, PR, content, media communication and digital campaign handling.
4. Samples of previous social media campaign work must be submitted.
5. Bidder must submit an undertaking confirming that it has not been banned, debarred or blacklisted by any Central / State Government organisation, Autonomous Body or PSU during the last three years.
6. Bidder must have a local office in NCR, supported by documents such as UDYAM, GST, EPF/ESI, electricity bill or telephone bill in the bidder’s name.
7. Bidder must be empanelled with CBC / NFDC or any other Government organisation for media services.
8. Bidder should not be under liquidation, court receivership, similar proceedings or bankruptcy.
9. Bidder must provide dedicated / toll-free telephone support and an escalation matrix for service support.
10. The contract cannot be assigned or subcontracted without prior written consent of the buyer.

Financial Criteria

The bidder must have an average annual turnover of at least ₹120 lakh during the last three financial years. The turnover should be supported by certified audited balance sheets or a certificate from a Chartered Accountant / Cost Accountant / statutory auditor.

The quoted fee must be a lump sum amount inclusive of all charges for executing the work for one year. Payments will be made quarterly upon submission of invoice and satisfactory performance certification by the designated WDRA officer.

Tender Fee and EMD

No tender fee has been specified in the uploaded bid document.

The EMD amount is ₹1,50,000. The bidder seeking EMD exemption must submit valid supporting documents for the relevant category as per GeM rules. Under the MSE category, eligible service providers may claim EMD exemption, while traders are excluded from this policy.

The successful bidder must submit Performance Security / ePBG equivalent to 5% of the contract value. As per TOR, this must be submitted in the form of Bank Guarantee / FDR in favour of WDRA within 15 days of award of contract.

Submission Guidelines

Bids must be submitted online through the GeM portal. The tender is a Single Packet Bid and will be evaluated on a total value-wise basis. Bidders must upload all required documents, certificates and supporting proof as requested in the bid, ATC and SOW documents.

The financial document indicating price breakup is mandatory. Bidders should ensure that all eligibility documents, turnover proof, experience certificates, empanelment proof and technical samples are uploaded properly before the bid closing deadline.

Important Dates

Document Checklist

Bidders should prepare and upload the following documents:

1. GeM registration and bidder profile documents.
2. Experience certificates / work orders / contracts for similar social media campaign services.
3. Completion certificates or client execution certificates.
4. Past project details with client names and campaign details.
5. Samples of previous social media campaign creatives, content and digital work.
6. Details of proposed team members with CVs, qualifications and experience proof.
7. Degree / diploma certificates of proposed social media, media and communication professionals.
8. Statutory auditor / CA / Cost Accountant certificate confirming average annual turnover of ₹120 lakh.
9. Audited financial statements for relevant financial years.
10. Undertaking for not being blacklisted / banned / debarred during the last three years.
11. Proof of local office in NCR region, such as UDYAM, GST, EPF/ESI, electricity bill or telephone bill.
12. Live empanelment certificate / letter from CBC, NFDC or any other Government organisation for media services.
13. EMD document or valid exemption certificate, if claiming exemption.
14. Performance security readiness document, if required after award.
15. Undertaking that bidder is not under liquidation, court receivership, bankruptcy or similar proceedings.
16. Dedicated service support number and escalation matrix.
17. Proof that at least 40% of required manpower has been on the bidder’s payroll for at least one year.
18. Financial price breakup document.
19. Any Additional Doc 1, Additional Doc 2 and Additional Doc 3 requested in ATC.
20. Any other document required under GeM bid, ATC, SOW or corrigendum, if issued.