Key Tender Details

The estimated digital media expenditure and 120-day publicity period are expressly stated in the tender document.

Scope of Work

The tender covers the planning, presentation, creation and distribution of publicity content through digital media platforms for various schemes and initiatives of the Skills, Employment, Entrepreneurship and Innovation Department.

The broad scope includes:

1. Digital Media Publicity

The selected agency is expected to facilitate publicity through digital platforms, including:

1. Websites
2. Google platforms
3. E-newspapers
4. News websites and portals
5. Social media applications
6. Mobile web
7. YouTube
8. OTT platforms
9. Audio OTT platforms
10. Mobile-screen advertising
11. Notification platforms
12. Zero-screen/minus-screen advertising
13. Caller ID applications
14. Connected TV
15. Connected public screens
16. Other digital platforms

The tender's financial template specifically provides for campaign activities such as banner campaigns, video campaigns, rich-media/innovation campaigns and other digital activities.

2. Content Distribution

The tender template requires bidders to provide details such as:

1. Unit of measurement – clicks, views, followers, impressions, reach, engagement, subscribers or lead generation
2. Cost per thousand
3. Number of committed deliverables
4. Total campaign cost
5. Platform dashboard/screenshot/insight reports for verification

3. OTT and Video Advertising

The scope includes:

1. YouTube overlay banner advertisements
2. Video advertisements
3. Bumper advertisements
4. In-feed/in-stream video campaigns
5. Other OTT video platforms
6. Audio OTT/podcast promotion

4. Mobile and Digital Screen Advertising

The tender covers:

1. Mobile notifications
2. Mobile banner/video advertising
3. Zero-screen/minus-screen advertising
4. Caller ID application advertisements
5. Connected TV advertising
6. Connected public screen advertising

5. Other Communication Channels

The tender also provides for:

1. Apps/websites
2. Voice calls
3. Bulk email
4. SMS
5. WhatsApp messages
6. Manpower/resource deployment
7. Other communication activities

6. Content Creation

Content creation deliverables include:

1. GIFs/animations
2. Static social media images
3. Sketches
4. Infographics
5. Text/content writing
6. Videos
7. Podcasts for audio OTT platforms

The content-creation schedule on pages 5–6 specifies hard-copy or soft-copy verification material for different categories of creative work.

Target Audience and Campaign Parameters

According to the financial/campaign template:

The campaign success framework is divided into A – Deliverables, B – Reach and C – Engagement.

Professional Qualification / Eligibility Criteria

The uploaded document does not contain a separate detailed Eligibility Criteria / Pre-Qualification (PQ) section with standard parameters such as turnover, years of experience, number of completed projects or similar-work requirements.

However, the document refers to agencies included in the relevant government list of advertising agencies under categories A, B, C, D and E.

Therefore, for website publication:

Professional qualification:
Eligible advertising/digital media agencies should refer to the applicable government-approved agency categories and the complete e-tender conditions available on the Mahatenders portal.

Important: SkillCouncils.com should avoid stating that a particular turnover, net worth or experience level is mandatory unless that information is present in the complete tender/NIT or Mahatenders tender schedule.

Financial Criteria

The document states that evaluation is based on:

1. Presentation – 60 marks
2. Financial Bid – 40 marks

This indicates a combined technical/presentation and financial evaluation structure.

The document also provides a financial bid format in which bidders are expected to quote platform-wise costs and committed deliverables.

Estimated Tender Value

₹15,53,175/- including all taxes

The publicity period mentioned is 120 days.

Tender Fee, EMD and Bid Security

The six-page document supplied for analysis does not state a specific tender fee or EMD amount.

Accordingly:

1. Tender Fee: Not specified in the supplied document.
2. EMD: Not specified in the supplied document.
3. EMD Exemption: Not specified.
4. EMD Mode: Not specified.

For accuracy, these details should be checked against the live Mahatenders tender schedule before publication or bid submission.

Submission Guidelines

The tender identifies Mahatenders.gov.in as the e-tender platform and states that the financial bid is to be submitted according to the prescribed e-tender timetable.

Key submission requirements

1. Register/login on the applicable Mahatenders portal.
2. Locate Tender ID 2026-DGIPR-1333813-1.
3. Review the complete NIT, tender conditions and portal-generated schedule.
4. Prepare the presentation/proposal in accordance with the tender requirements.
5. Complete the financial bid format.
6. Provide platform-wise rates and committed deliverables wherever applicable.
7. Provide details of proposed digital media activities.
8. Provide content-creation details, including number of creatives and applicable rates.
9. Upload/submit the required documents in the format specified on the e-tender portal.
10. Complete online submission before the deadline shown on Mahatenders.
11. Retain the online submission acknowledgement and related transaction/upload records.

Important Tender Dates

The document specifically refers to a presentation before the Media Planning and Implementation Committee at 2:30 PM on 27 September, rather than identifying it as a formal pre-bid meeting.

Document Checklist for Bidders

Because the uploaded six-page document does not provide a complete statutory document checklist, the following is a source-based working checklist rather than a claim that every item is a mandatory PQ document.

Bid Preparation Checklist

1. Complete financial bid format
2. Organization name and address
3. Authorized signatory details
4. Signed and stamped bid documents
5. Presentation/proposal for the digital media campaign
6. Details of proposed digital platforms
7. Platform-wise campaign plan
8. Details of banner campaigns
9. Details of video campaigns
10. Details of rich-media/innovation campaigns
11. Proposed reach/impression/view/engagement metrics
12. Number of committed deliverables
13. Cost per thousand/rate details
14. Total financial quotation
15. Details of content-creation deliverables
16. GIF/animation plan
17. Static image creatives
18. Sketches
19. Infographics
20. Social media content/text
21. Video deliverables
22. Podcast/audio OTT deliverables
23. Details of manpower/resources, if proposed
24. Platform dashboard/reporting methodology
25. Required supporting documents as specified in the live Mahatenders portal
26. Tender fee/EMD documents, if required by the live portal tender schedule

The tender's financial template specifically calls for platform dashboards, screenshots and insight reports as verification documents for distribution activities.

Tender Summary for Quick Website Display

Maharashtra Digital Media E-Tender 2026

The Maharashtra Directorate General of Information and Public Relations has issued a Digital Media E-Tender bearing reference 2026-DGIPR-1333813-1 for digital publicity of various schemes and public-welfare initiatives of the Skills, Employment, Entrepreneurship and Innovation Department.

The estimated digital media expenditure is ₹15.53 lakh, including all taxes, with a publicity period of 120 days. The proposed campaign covers websites, social media, Google platforms, news portals, YouTube, OTT, mobile screens, connected TV, digital public screens, WhatsApp/SMS communication and other digital media channels.

The evaluation framework provides 60 marks for presentation and 40 marks for the financial bid. Bidders are required to provide detailed platform-wise campaign plans, committed deliverables, rates and reporting mechanisms.

The tender document directs bidders to the Mahatenders portal – https://mahatenders.gov.in for e-tender submission. The document is dated 18 September 2026 and mentions a presentation before the Media Planning and Implementation Committee on 27 September 2026 at 2:30 PM.

The uploaded document does not independently specify the final tender closing date, bid-opening date, tender fee, EMD amount, minimum annual turnover, net-worth requirement or minimum experience. Prospective bidders should therefore verify these particulars in the complete Mahatenders tender schedule before submitting their bids.

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