Key Tender Details

Scope of Work

The selected trainer/agency will be responsible for conducting a training programme titled “AI-Driven Digital Marketing & Online Reputation Management for Social Media Excellence.”

Training Objectives

The programme is designed to help participants:

1. Improve social listening, sentiment monitoring and stakeholder engagement.
2. Develop skills to manage misinformation, crisis communication and public queries online.
3. Enhance data-driven decision-making for social media campaigns.
4. Use AI tools for content creation, advisory messaging and digital communication.
5. Strengthen online reputation management for public communication ecosystems.

Training Programme Details

Training Topics / Deliverables

The training should be designed as per GSTN’s requirement for “Empowering Government Communication with AI, Data and Digital Strategy.”

Key Modules

1. Digital Ecosystem of GST Communication
   1. Digital communication in government technology platforms
   2. Stakeholder ecosystem: taxpayers, tax officers, businesses and media
   3. Role of social media in public service communication
   4. Current digital platforms of GST ecosystem, including portal, social media and advisories
2. Fundamentals of Online Reputation Management (ORM)
   1. Meaning and importance of ORM
   2. ORM for government organisations
   3. Monitoring public perception and sentiment analysis
   4. Handling misinformation and negative narratives
   5. Escalation matrix for reputational issues
3. AI in Digital Marketing & Communication
   1. Introduction to AI in marketing and communication
   2. AI tools for content generation and copywriting
   3. AI-assisted video scripting and visual content creation
   4. AI-based campaign content and advisory messaging
4. Crisis Communication & Misinformation Management
   1. Identifying reputational threats
   2. Responding to viral misinformation
   3. Drafting official responses and clarifications
   4. Coordination with policy and technical teams
5. Performance Analytics & Data-Driven Strategy
   1. Social media metrics such as impressions, engagement, reach and CTR
   2. Measuring campaign effectiveness
   3. AI-powered insights and predictive analytics
   4. Improving digital strategy based on analytics

Expected Learning Outcomes

After completion of the training, participants should be able to:

1. Monitor and manage digital reputation effectively.
2. Use AI tools for faster and better content creation.
3. Conduct social listening and sentiment analysis.
4. Implement data-driven digital marketing strategies.
5. Handle online misinformation and communication crises.

Pre-Qualification Criteria

Bidders must meet the following pre-qualification requirements:

Financial Criteria

The tender document does not specify any minimum average annual turnover or net worth requirement. However, bidders must quote the price strictly as per the prescribed Price Schedule at Annexure-I.

Minimum Experience Requirement

The tender specifies both organisation-level and trainer-level experience expectations:

Evaluation Method

The bids will be evaluated on the basis of Total Bid Price as per the price schedule format provided in Annexure-I.

GSTN will first evaluate pre-qualification compliance. Among technically/pre-qualified bidders, the bidder quoting the lowest total bid price will be declared L1. GSTN intends to issue the Purchase Order to the L1 bidder after evaluation.

GSTN’s decision regarding evaluation and selection will be final and binding.

Tender Fee and EMD

Submission Guidelines

Bidders must submit their bid in a single packet. The bid must be complete in all respects and submitted before the deadline.

Bid Packet Must Contain

1. Declaration in lieu of Earnest Money Deposit / Bid Security as per Annexure-II
2. Signed Tender/RFP document and corrigendum/addendum, if any
3. Financial Bid / Price Schedule as per Annexure-I
4. Certificate of Incorporation / Registration documents
5. GST Registration Certificate
6. Detailed CV of proposed trainer
7. Non-blacklisting declaration as per Annexure-III
8. Vendor Information Form as per Annexure-IV
9. Supporting documents for work experience and educational qualification

Envelope Instructions

The envelope should clearly mention:

1. Tender Reference Number
2. Name of Tender
3. Name of Bidder
4. Bidder’s Address

Submission Address

Vice President (Procurement & Contracts)
Goods and Services Tax Network (GSTN)
4th Floor, East Wing, World Mark-1,
Aerocity, New Delhi – 110037

Accepted Submission Modes

1. Speed Post
2. Registered Post
3. In-person submission

Bids submitted through email will not be considered. GSTN will not be responsible for postal delays, loss or non-receipt of bids.

Important Dates and Deadlines

Payment Terms

The payment will be released after completion of the training sessions and certification. The selected service provider/agency must obtain an acceptance certificate from GSTN’s Officer-in-Charge/SPOC.

Payment will be made through RTGS/NEFT/Cheque within 30 working days after receipt of the invoice and acceptance certificate, subject to compliance with order terms.

Penalty Clause

If training delivery is delayed beyond 10 days from the date of Purchase Order/Award, a penalty of 2% of the total order value per week or part thereof may be imposed.

The maximum penalty is capped at 10% of the total contract value. If the penalty exceeds 10%, GSTN reserves the right to cancel the Letter of Award/Contract. No penalty will apply where the delay is not attributable to the vendor.

Document Checklist for Bidders

Quick Eligibility Summary